Unlocking Innovation: How to Champion New Products in Global Corporations

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In the vast expanse of a large global corporation, proposing and executing a new product idea is no small feat. The process is fraught with challenges, from securing the necessary budgets and approvals to overcoming bureaucratic inertia and internal resistance. However, the rewards of successfully launching a new product can be transformative for both the innovator and the corporation. In this blog post, we'll explore these challenges in detail and discuss how we can help innovators navigate this complex landscape.


Challenges in Pursuing New Product Ideas

  1. Securing Budgets and Approvals: In large corporations, securing funding for a new idea requires not just a demonstration of its potential ROI, but also navigating through layers of management and red tape. The need for extensive documentation and the challenge of convincing multiple stakeholders can significantly slow down the process.
  2. Overcoming Bureaucratic Hurdles: The larger the organization, the more complex its hierarchy and bureaucracy. Proposing a new idea often means encountering a myriad of processes and approvals that can stifle innovation before it even begins.
  3. Dealing with Internal Resistance: Change is often met with resistance. Introducing a new product can threaten existing power structures or contradict established practices, leading to pushback from various quarters within the organization.
  4. Cultural Challenges: Multinational corporations often operate across diverse geographical locations, each with its own cultural nuances. A product idea that is well-received in one part of the world may face skepticism in another, requiring careful handling and adaptation.



How We Can Help

We stand uniquely positioned to assist innovators within these large settings. With decades of experience in system design, development, and lifecycle management specifically in the life sciences and diagnostics industries, we bring a wealth of knowledge to the table:

  • Strategic Planning and Project Management: Our expertise in managing complex projects can help streamline the process of planning and executing new product ideas. From conceptualization to market launch, we provide strategic guidance and project management that aligns with corporate goals while being agile enough to adapt to changing circumstances.
  • Navigating Bureaucratic Complexities: Leveraging its history of collaboration with large corporations, we understand how to navigate the complex approval processes typical of multinational companies. We can guide innovators in preparing the necessary documentation and presentations to win stakeholder support.
  • Cultural Adaptation and Global Implementation: With our global reach, we are adept at understanding and integrating cultural differences into product development and deployment strategies, ensuring that new products are suitable for varied markets.
  • Overcoming Resistance Through Demonstrated Expertise: By showcasing successful case studies and leveraging its technological expertise, we help build credibility and persuasiveness, addressing internal resistance effectively.




Introducing a new product in a multinational environment is challenging, but with the right support and expertise, these challenges can be transformed into stepping stones for innovation. We are the partner that can bridge the gap between an innovative idea and its successful implementation.


Are you ready to bring your product idea to life within your multinational corporation?

Contact us for a free initial consultation. Let us help you navigate the complexities of innovation and guide your idea to successful realization. Touch base with us to schedule your consultation and start your journey towards innovation success!



Michael Collasius

Touch Base with us

Successful automation of life science and diagnostics workflows is a highly complex undertaking. With our key technology and application knowledge as well as with our high level of experience we will help you to shorten your time-to-market and grow your business.